| |
 |
Identify
differentiation points |
| |
 |
Identify,
profile and build a database of likely investors |
| |
 |
Develop
a tactical marketing program and timeline |
| |
 |
Contact
potential investors to qualify their interest and to
generate meetings and conference calls |
| |
 |
Strategize appropriate follow-up approaches for each potential
investor |
| |
 |
Manage
and track prospects |
| |
 |
Build
ongoing relationships with investors |